Emirates NBD partnered with Revonic to define and implement a solution that enables the bank to publish personalised and consistent content across numerous digital channels using custom and out of the box rules within Sitecore.
Using a single Sitecore instance we were able to collect non-confidential information of customers to run through Sitecore's personalisation engine.
The appropriate content is input as HTML code and then displayed to the targeted customer through the Emirates NBD online banking site and mobile app.
Our tailored solution has allowed Emirates NBD to serve personalised components to their customers based on their habits and preferences. This allows for increased conversion of products as well as increased engagement with specific customers monitored through Sitecore Analytics.
